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Mudlark The Cult of We. WeWork and the Great Start-Up Delusion Brown Eliot, Farrell Maureen

Mudlark The Cult of We. WeWork and the Great Start-Up Delusion Brown Eliot, Farrell Maureen

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В 2001 году Адам Нойман прибыл в Нью-Йорк после пяти лет службы в израильском военно-морском флоте. Немногим более 15 лет спустя он превратился в харизматичного генерального директора компании стоимостью 47 млрд. долларов. С длинными волосами и мантрами хорошего самочувствия Нойманн ростом шесть футов пять дюймов выглядел как мессианский предприниматель из Кремниевой долины. Видение,которое он предложил,было завораживающим: радикальное переосмысление рабочего пространства для нового поколения. Он называл это WeWork • По мере того как поступали миллиарды финансовых долларов, амбиции Неймана становились безграничными. WeWork был не просто поставщиком офисных помещений;он строил школы,создавал города. Компания тратила деньги быстрее,чем могла их получить подробнее
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